“Without music, life would be a mistake.”
Max Coughlan was born on April 20, 1999. He was raised in Norwalk, Connecticut. His family exposed him to all genres of music when he was a baby. He developed a love of music at an early age. By the time Max was three years old, he had a love of classical, rock, hip-hop, R&B, and even country music. He could listen to a movie’s soundtrack, and tell you what scene in the movie the music was from. Some of his favorite albums were Nelly’s Country Grammar, and Shaggy’s Hot Shot. He soon discovered Billy Joel, and a love of rock and roll. He spent his childhood studying all kinds of music, but his true love was hip-hop.
By the time Max was in middle school he was a hip-hop connoisseur. He began deejaying, and promoting independent artists on social media. He collected a massive playlist that included Nas, Wu-Tang Clan, Big L, DMX, Rakim, Big Pun, and Kool G Rap, as well as rappers of the 2000’s like Drake, Lil Wayne, and A$AP Rocky. He would spend his free time listening to music, mixing music, and studying various artists. He found a love of lyrics over beats that came together and told a story.
Max’s love of music was rivaled only by his love of sports. He’s been a lifelong New York fan at heart. His favorite teams are the NY Jets, Knicks, and Mets. If he wasn’t watching sports, he was debating sports with family and friends, or listening to sports radio.
In 2017 Max was accepted to St. John’s University. He discovered WSJU Radio and he knew it was where he wanted to be. Through the creation of his show Sports and Hip-Hop with DJ Mad Max, he began working to bridge the gap between old & new school Hip-Hop. With his vast Hip-Hop knowledge and unique interview style, he is introducing his generation to the legends that started it all. The show features a wide variety of guest stars, including Hip-Hop artists of the past and present, R&B artists, producers/DJs, industry managers, and even pro athletes. The show informs listeners about up and coming artists, as well as artists who played important roles in the history of Hip-Hop. When possible, guest rappers bless the show with a freestyle. Max likes to mix it up and talk sports with his Hip-Hop guests and Hip-Hop with his sports guests. Through his show Max has found a way to combine his love of sports and Hip-Hop, and in the fall of 2019, he became Programming Director/VP of WSJU Radio.
In March of 2020 Covid-19 hit NYC, and St. John’s University closed their Queens campus. Max knew if his show was to continue, he would have to adapt to the world’s new reality. Within the first week of quarantine, Sports & Hip-Hop went live from his home studio. A live stream link was immediately added to his website, and his show began streaming from his website's Live Stream page, and his YouTube Channel. During this time his guest list grew to include some of the biggest names in the industry. He interviewed Fat Joe, Kenny “The Jet” Smith, and Michael Rapaport, actors Lin Shaye and Kane Hodder, Producer/DJs Statik Selektah, DJ Kay Slay, and DJ Drewski, R&B Legend Brian McKnight, Hip-Hop legends MC Eiht, Father MC, Craig G, and DJ Kaygee, and the hottest artists in the game Fivio Foreign, DaniLeigh, Ayo & Teo, and 24kGoldn to name just a few.
In May of 2020 after a year as Programming Director/VP Max was elected President of WSJU Radio. During his time at WSJU he was always focused on content. Max believed it should be entertaining and informative. Right after becoming President, he added a news and weather segment to the WSJU schedule, which provided news to SJU students throughout the day. He devised a way for students who decided to continue remote learning in the fall of 2020 to broadcast on WSJU live remotely. He also created WSJU on The Street, a group of WSJU Radio members who will report live from events throughout NYC, which is scheduled to roll out spring semester 2021. With a talented group of student E-board members he oversaw the creation and implementation of a new WSJU Radio logo, website, and merchandise. Since he first stepped into the studio, his goal has been to increase listenership, and leave the station in a better place.
In his four years at WSJU Radio, Max has conducted hundreds of amazing interviews. He appreciates all of the people who were gracious enough to grant him this opportunity. Sports and Hip-Hop with DJ Mad Max airs Monday nights at 8 p.m. and Wednesday nights at 9 p.m. It airs live on WSJU Radio on the TuneIn app, and TuneIn, it streams live from his website and YouTube Channel, and the podcast version can be found on a variety of platforms including iHeartRadio. Max will graduate in 2021 with a BS in Communications.